GIGABYTE's 40th Anniversary GeForce RTX 5090 Infinity GPU priced at $5,300

GIGABYTE's new AORUS GeForce RTX 5090 INFINITY graphics cards, created in part to celebrate the company's 40th anniversary, not only feature a premium quad-slot design befitting of a flagship GPU, but a unique one as well. Even though it sports a double flow-through cooling design reminiscent of NVIDIA's own Founders Edition model, the look reminds us of a futuristic spaceship's twin engines and a retro stereo from the 1980s.

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The AORUS GeForce RTX 5090 INFINITY's WINDFORCE Hyperburst cooling system includes two large Hawk fans alongside a hidden, smaller fan underneath a mesh panel. With double flow-through cooling, air is pushed through both sides of the reinforced backplate, with composite metal grease, superconducting heat pipes, and a direct-touch vapor chamber found underneath the hood.

It's as premium as it is stylish, and as an OC model it ships with a Boost Clock speed of 2730 MHz, which is notably higher than the 2407 MHz found on the Founders Edition model. Unfortunately, its debut comes amid the current memory and component crisis, which has seen GeForce RTX 5090 prices rise dramatically over the past year. And with that, a MicroCenter listing for the AORUS GeForce RTX 5090 INFINITY puts the price for this new flagship at $5,299.99 USD.

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Yes, this is more than double the $1,999 USD MSRP at which the GeForce RTX 5090 launched. However, thanks to the GeForce RTX 5090, which features 32GB of GDDR7 memory and is notably faster than any current consumer desktop GPU for gaming and AI, that $2,000 price point hasn't been a reality since the first models became available. In fact, if you take a look at GeForce RTX 5090 models currently in stock at retailer Newegg, all models across a wide range of brands start at $4,199.99 USD.